June 7 – 21, 2000
Business Today
dot.coms crash the ad bazaar
According to Business Today magazine (June 7 –
21, 2000) indiamarkets.com ranks fourth among the Indian websites in terms
of the expenditure spent on advertisements in the print media, between
October, 1999 and March, 2000.
Top five by ad spend
| Sl. No. |
Sites |
Classification |
Total money spent (in Rs
crore) |
| 1. |
rediff.com |
portal |
13.08 |
| 2. |
indiatimes.com |
portal |
10.71 |
| 3. |
indiainfoline.com |
services |
4.84 |
| 4. |
indiamarkets.com |
e-commerce |
4.44 |
| 5. |
indiainfo.com |
portal |
4.29 |
In terms of frequency of advertisements that appeared
in print media between October, 1999 and March, 2000, indiamarkets.com
ranks second.
Top five
by ad frequency
| Sl. No. |
Sites |
Classification |
Frequency (no. of insertions) |
| 1. |
indiatimes.com |
portal |
1,850 |
| 2. |
indiamarkets.com |
e-commerce |
1,248 |
| 3. |
thatscricket.com |
sports |
1,058 |
| 4. |
indiainfoline.com |
services |
995 |
| 5. |
timesofindia.com |
information |
729 |
indiamarkets.com ranks second among the e-commerce
websites in terms of expenditure spent on advertisements between October,
1999 and March, 2000 with a spending of Rs 4.44 crore.
|
