indiamarkets - India's premier e-commerce enabler - has helped FMCG major Marico Industries, set up integrated packaging ancillary units at Pondicherry. indiamarkets undertook an all-encompassing exercise from concept to implementation of these units, bringing in tangible cost savings to Marico. The savings amounted to about 25% of the total value of payout per outsourced Stock Keeping Unit (SKU) Marico incurred at its Goa and Kanjikode Plants.

The three ancillary units indiamarkets helped set up are one-stop units catering to all the business processes of Marico's own plant at Pondicherry, which otherwise would need to use conventional business outsourcing processes costing Rs40mn.

indiamarkets leveraged its network in 42 industrial cities to put in place an extensive, fail-safe mechanism starting from project assessment, leading to vendor discovery and validation. It further led to vendor enablement, conducting of reverse auctions for vendor selection, training for selected vendors in the use of indiamarkets' reverse auction engine, assistance in the auction process and finally helping the winner set up the Ancillary Unit at Pondicherry.

"indiamarkets brings their project management expertise in addition to understanding our business processes, thus enabling us have this project up and running for the last 5 months," said Harsh Mariwala, CEO, Marico Industries.

indiamarkets realized that the best vendor would be the one capable of catering to all the three processes under one roof. Vendor selection and validation included Marico's existing vendors who had to compete with vendors sourced by indiamarkets.

"This has been a very fulfilling experience for us in our ability to convert domain intellect and physical presence to Marico's advantage. It has helped us rise up in the value chain of procurement businesses," said Rohan Ajila, CEO, indiamarkets.