March 6, 2000
Business World

B2B Portals - An Excerpt

... major players indiamarkets.com ... - are adopting the broadest operational approach.  They are targeting the entire B2B market space - auctions, inventory management, e-procurement - at their sites.....

The company says it is investing $10 million to ramp up the site and IMO managing director Rohan Ajila has tied up with bplnet.com to make indiamarkets.com an integral part of BPL's own portal strategy.  IMO executives say that its biggest strength is its vertical segmentation- it has over 100 channels on its site, ranging from auto ancillaries to computer hardware - which it developed with the help of the market research and industrial consultancy firm, Feedback Marketing Services.