Website for business information launched.

India's first comprehensive business-to-business infomediary promoted by IMO Communications Pvt. Ltd., was formally launched here today.

The site - www.indiamarkets.com - provides online content and e-commerce enabled services and also offers a range of others for the business community, including a list of suppliers, auctions for surplus inventory, used machinery and industrial assets.

Mr. Rohan Ajila, Managing Director, IMO Communications, told press persons that the mission statement was to be a premier Indian infomediary by providing information, intermediation and insight.

Infomediary meant an interactive marketing platform which provided all information required to make a judicious decision by the manufacturers. The site was an aggregation of vertical supplier communities representing over 130 diverse product categories.

Since its launch in December, the site has been enjoying an average of 40,000 hits daily and over 1000 companies visited the site generating over 100 purchase enquiries. The sites user community has reached 4000 companies and continued to grow at a rate of 60 percent per month.

"A significant portion comprising small and medium enterprises (SME) and this is our target segment," he added. A prerequisite for individual companies to get into the site was an e-mail ID.

Mr. Ajila pointed out that the reach of internet was growing in the country at 110 per cent per annum.