January 29, 2000
The Financial Express

IMO launches B2B portal

BANGALORE - BASED IMO communications Pvt. Ltd. has launched business to business (B2B) portal – www.indiamarkets.com. The site would offer e-commerce enabled services including supplier listings, company homepages, auction sites, customised information and news content on around 130 industry and product segments.

“Our portal has been positioned as an industry infomediary focussing on small & medium enterprises (SMEs). With an aim to empower businesses, the site will function as a backbone by providing industry specific information.” Said IMO Communications Pvt. Ltd. managing director Rohan Ajila.

The company was also looking at strategic alliances with strong business partners to cater to the need of the manufacturing community, he said. To this end, indiamarkets has entered into a tie up with bplnet.com and Feedback Marketing Services for strategic initiatives and industry specific content respectively.

Ajila said IMO was drawing up plans to invest around Rs.45 crore to set up a nationwide sales and customer service network. Private equity fund major EM Warburg, Pincus & Co. had invested in the venture, however declined to disclose the size of the investment.