Import Export

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Import/Export: Exporting/ Importing can be defined as the selling / buying of goods produced in one country into another. Exporting / Importing does not require any manufacturing by the company. However, the organization is required to make major investments in marketing of the product.

Some forms of exporting are:

1. Indirect Exporting (Export management companies).
2. Cooperative Exporting (Piggyback Exporting).
3. Direct Exporting (Firms set up their own exporting departments).

The advantages of exporting/importing are:

1. Companies can get an opportunity to study the market before investing in brick & mortar.
2. Reduces the probable risk of operating abroad as manufacturing is done locally in case of exporting.

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