Muhamed Muneer has extensive marketing and management experience across the Indian subcontinent and Middle East. He has worked or been associated with such global brands as Ford, GM, GE, Sony, Brother, Unilever, Lintas, Saatchi, Mazda, Saab and several others. An engineer and an MBA, Muhamed's areas of expertise include strategic marketing, brand management and marketing communication. He is currently specialising in marketing strategies for small and medium businesses, and writing, lecturing, consulting and advising several SMEs in the areas of marketing, corporate image building and internet branding strategies. He also represents a US based multinational in 16 countries in the region for propagating a new mantra: Marketing of Nations. Here, he is working closely with leaders of nations and the Ministry of Tourism.

Muhamed Muneer also consults for a variety of companies and businesses in India and the Middle East. The industries he has worked with include FMCG, white goods, services and automobiles. He works closely with a prominent American guru on new product development in using his patented tool in this part of the world. This tool, used by 60% of Fortune 500 companies, including Levers and P&G, is very useful in minimising new product failures.

Muhamed’s client list includes a number of SMEs in various industrial sectors including software and dotcoms. He believes in hands-on consulting rather than arm-chair consulting. He has worked/undertaken assignments, along with his network of consultants in the following areas:

* Corporate image building and identity
* Brand and corporate strategic planning
* Brand and marketing audits including process, structure, human resources and    positioning
* Marketing communication and decision- making, audit and selection
* Brand evaluation
* Market entry planning and execution including international marketing and distribution    arrangements
* Marketing process and organisational consulting
* New product development systems and Stage Gate Process implementation
* Category management issues
* ERP implementation with respect to marketing
* Internet as a strategic marketing tool
* Entry and exit strategies
* Sales and distribution -- strategies, structure, systems and training
* Advertising and communication issues and agency   selection.
* Strategies for brand extensions, decisions on how many brands are enough, Revitalising    brands through application of several patented models.
* Strategies for the new economy and branding in the Internet era.

Muhamed Muneer writes a number of widely appreciated expert columns across the world including India, Sri Lanka, Cyprus, Dubai, Saudi Arabia. He also has a few published books to his credit and is currently working on a few key projects with a leading publisher.